Recently I had an inquiry from one of our
many Professional Social Network Portals concerning Logo Development. Therefore
I will like to post some of the basic information provided during that
consultation for our viewers.
Some of the factors to take into
consideration when created a logo are as follow;
Concept,
Once that you have your concept in mind,
you have to verify the design will not create conflicts with other trademarks. There
is nothing more upsetting than implement a full logo development to later find
out a rejection letter from the trademark office. Think of it as none cost
effective development.
Is very important to be conscious during
the logo development, and know that once the logo is created, most of
everything that concerns with design within your site or marketing materials, will
affect all your future design visuals. Your designer will always have to adjust
the materials toward the logo so everything within the design looks dress right
dress and even. This makes the visual flow from the viewer to be pleasant and
not disruptive. Therefore think of this like if you design a logo that have a
high contrast of blue like Facebook and then your site primary theme color is
Green.
Colors, texture & Dimensions,
Keep in mind your letter heads, companies’
brochures, contracts, and Social Medias Portals. As your business progress you
will start implementing social media network and most people don’t take into
consideration the dimension and colors. Therefore, when uploading in SMN they
don’t look attractive, when the logo is not design properly. Also you have to
take into consideration your marketing efforts. This means to evaluate what are
your main means of marketing. If your business is primary a product base line,
then you should have your designer visualize also the color of the product case
and label.
Make sure that you get the logo in
numerous digital formats, size, dimensions, resolutions, and colors. This way
when the time comes to use a specific format for a magazine, flier, digital
banner, news paper, etc, you will have it ready instead of rehiring again and
again to fix the formats as that will not be cost effective in the long
run.
Industry trends,
Make sure the concept caters to your
markets (meaning customers) and the design has to be simple but yet descriptive
to a point that it makes sense to the viewers. An example of this would be
creating a logo that represents a tropical sunshine scenario when you are
selling rain coats. For that concept the
approach could be a shield protecting the sunshine as an example. Most common
mistakes that I confront with companies’ founders are that they create their
logos towards their own taste and likes instead towards their targeted markets.
Remember that with our current modern technology stage, logos now are more of a
quick visual vehicle that provides immediate information rather than a company
stamp concept that even large companies are still utilizing.
Among other criteria’s these are some
basic factors for you to take into consideration as the logo will always be
your business trademark and visual concept.
Feel free to contact me if you would like assistance with a
logo development as we will be more than glad to provide our cost effective
services as our main job Is to “Innovate your presence in the world of
tomorrow!”
